It lends an air flow of lucid efficiency to any typographic information with its clean, no-nonsense styles.The unique typeface was known as Neue Haas Grotesk, and was developed in 1957 by Maximum Miedinger for thé Haassche Schriftgiesserei (Háas Type Foundry) in Switzerland.In 1960 the title was transformed to Helvetica (an version of Helvetia, the Latin title for Switzerland).In 1983, Deb. Stempel AG ánd Linotype re-désigned and digitized Néue Helvetica and up to date it into a cohesive font family members.
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